On 25 March 2026, PEDAL Consulting participated in the international WE.Circular Pop-up Store event held in Bratislava. The event brought together approximately 70 participants from across Europe, including entrepreneurs, innovators, and experts active in the fields of circular economy, sustainability, and women’s entrepreneurship.
The Pop-up Store was designed as a dynamic platform combining exhibition, networking, and knowledge exchange. Participants had the opportunity to present their initiatives, engage in discussions, and explore how circular approaches can support sustainable business models and drive green transformation.
During the event, PEDAL Consulting hosted a dedicated exhibition table where several EU-funded projects were showcased, including ONE EARTH. Visitors were introduced to the project’s objectives and activities, with a particular focus on how residues from agri-food systems can be transformed into valuable bio-based products. The presentation highlighted the role of such solutions in improving resource efficiency and supporting circular value chains.
The programme featured presentations, interactive discussions, and informal networking sessions, allowing participants to exchange experiences and explore potential synergies. A strong emphasis was placed on empowering women entrepreneurs and supporting innovative business ideas that integrate sustainability and circular economy principles.
For PEDAL Consulting, participation in the event represented an important dissemination opportunity. It enabled direct interaction with a relevant audience, increased visibility of the ONE EARTH project, and created space for gathering feedback and identifying future collaboration opportunities.
The WE.Circular Pop-up Store demonstrated the value of connecting research, business, and society. Events of this kind play an important role in translating innovative ideas into practical solutions and advancing the transition toward a more sustainable and circular economy.
